Stirrings Launches Bar Solutions 1L Cartons

New Innovation Meets On-Premise Need for Quality, Price and Convenience

Stirrings, the leading innovative cocktailing brand, has once again revolutionized the cocktail ingredient landscape with the introduction of its new Bar Solutions line. Designed for professional use only, the line packages Stirrings all-natural, real juice, preservative free and award winning liquids in a convenient and eco-friendly, shelf-stable carton driving cost down significantly and making it possible for bartenders to have it all: quality, price and convenience.

“Our leadership position in the Mixer space gives us a unique ability to deliver these superior-quality, all-natural liquids for pennies more than artificial mixers,” says Gil MacLean, co-founder of Stirrings. “We’ve spent a lot of time listening to bartenders and restaurateurs, and this line is the direct result of that feedback.”

Stirrings’ Bar Solution line is priced in line with the on-premise mixer category average, with the same or better quality as fresh squeezed juice. Featuring category winning formulas from the Beverage Testing Institute’s International Review of Mixers¹, each of the 6 variants is made of all-natural ingredients like real juice and cane sugar and is packed at the peak of freshness to provide a consistent and convenient solution behind the bar.

The carton that the line is packaged in was chosen both for its practicality – fit into a well, pour spout, shelf stability – and its eco-credentials. Produced by SIG Combibloc, Inc., the cartons are crafted from renewable raw materials through a resource efficient process, reducing CO2 emissions. Further, the carton is recyclable where facilities exist and provides a safer option for foodservice environments compared to breakable glass.

Stirrings Bar Solution line will begin shipping to foodservice and liquor distributors in select markets on April 1st, 2009. The line includes:

Bloody Mary
  • Awarded 94 points and a Gold medal from  the Beverage Testing Institute¹
  • 100% tomato juice , with real horseradish, Worcester and Hot Sauce 
Mojito
  • The original all-natural Mojito mixer received 86 points and a silver medal from the Beverage Testing Institute¹ 
  • Real mint, Key lime juice and a touch of cane sugar make muddling a thing of the past
Margarita
  • Awarded 88 points and a silver medal from the Beverage Testing Institute¹
  • Real Key lime juice with natural triple sec for a clean, refreshing taste
Cosmopolitan
  • Real Cape Cod cranberries, Key lime juice and cane sugar make a perfectly balanced Cosmo
Pomegranate
  • A perfectly balanced blend of real pomegranate juice and Eureka lemons for any number of smooth and delicious cocktails
Wild Blueberry 
  • Wild Blueberries from Maine make for a remarkably versatile mix – from dessert martinis to lemonades and long drinks
Additional varieties are planned for a summer launch. For more information on Stirrings Bar Solutions, please contact your local foodservice or liquor distributor or call (508) 324-9800.

¹2008 International Review of Spirits , Beverage Testing Institute.  The Beverage Testing Institute is an independent, privately owned corporation that conducts professional, blind tastings and review of beverage products. For more information about the BTI, please visit ww.tastings.com.

 

Date:
Mar 2 2009 - 12:00pm
Contact Information:
Kristine Ford
Marketing Director, Stirrings
508-689-4856 or kris@stirrings.com
About Stirrings:
Established in Nantucket in 1997, Stirrings is the world leader in premium all-natural Cocktail Mixers and an innovative company redefining the way people enjoy cocktails in all occasions, by the magic of its simplicity and its superior ingredients. Stirrings uses the finest real fruit juice, triple-filtered water and cane sugar to create a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer® brand cocktail garnishes, Bar Ingredients and Cocktail Sodas. Perfect for stylish as well as casual entertaining, Stirrings products allow anyone to create restaurant-quality, cutting-edge cocktails at home, and give bartenders and professional mixologists a superior palette to work with. Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, and fine dining and drinking establishments nationwide or online. For more information and tips on creating your own cocktail magic, visit www.stirrings.com.