Everyone is talking about scrimping and saving these days, and that hasn’t gone unnoticed here at Stirrings. We’ve sharpened our pencils and have been able to reduce the online price of our all-natural Cocktail Mixers by 10%. And no, we didn’t shrink the bottle or change the great quality of our product to do it!

Now just $9 per bottle, this price reduction brings the cost per cocktail to a mere 82¢, making it by far the most enjoyable way to “economize.”

Cheers to that!

As you may have heard, Stirrings and JetBlue have partnered to make it possible for flying fans to cheer on their team while enjoying cocktails in their team's colors and watching the Super Bowl live on the airline's in-flight TV network.  On Sunday, February 1st, 2009, passengers (age 21+ of course) can enjoy one free Game Day Drink Special to kick off the championship game, compli

Stirrings has received some amazing ratings from the Beverage Tasting Institute in their annual Review of Mixers and RTDs. Most notably, our Bloody Mary was the best tasted 'Mary, receiving 94 points (out of a possible 100) and a Gold Medal!

The day after the election offered another reason for celebration here in the very patriotic marketing department: our Cocktail Connoisseur gift set was chosen by USA Today as one of their recommended gifts in their annual Holiday gift guide, read by almost 2.5M people!

Guinness in Nigeria, Zubrowka in Japan, Corona in the United States.  As I travel, I continue to be amazed by stories of household spirit brands that were introduced by passionate, persistent importers.  It defies logic.  Why would Guinness, the cultural icon of Ireland, become a top beer brand in Nigeria, some 3,000 miles away?  Or why is a Polish vodka, Zubrowka, now the “call” brand in trendy bars in top Tokyo hotels?

This cocktail judging event was attended by more than 10,000 consumers. There were 65 different martinis served by every major and minor spirit brand. From Grey Goose to Jack Daniels to Zen Green Tea Liqueur....every brand and spirit company was represented -- it was a major event!

A few years ago, I decided to take a year off. For many in the corporate world, stopping in the middle of climbing the ladder, it is akin to commiting “Seppuku,” the Japanese expression for suicide (or “hara-kiri” as we Westerners always say).

I was driving this morning and listening to NPR. The news was about the increasing decline in miles traveled by car in the USA. According to the U.S. Department of Transportation, for example, Americans drove 1.4 billion fewer miles in April of 2008 than they did in the same month in 2007. The NPR news was talking about an even steeper decline in the summer – usually a heavy travel period. Parents were driving less, day camps were less frequented as in past years.