Remember your first evite? All of the sudden it was so easy to send and keep track of invitations, and get a convenient heads up on who you’d be seeing at an upcoming get-together (eliminating countless awkward collisions with exes!). The only downside? Well, let’s just say that the program left many of us wanting something more design-wise, not to mention the extra hassles involved if you were inviting folks that didn’t have access to the internet, so common with family gatherings.

First of all, turn off the news. Put down the financial section. And for goodness sake, don’t even think of checking your 401k.

Let’s all put on an optimistic face and focus on the things that truly matter. Don’t get me wrong; I certainly don’t intend to minimize the hardship that so many people are feeling right now. However, a little “looking on the bright side” never hurt anyone and between the news and, quite frankly, a depressingly cold and snowy New England winter, it’s all we can do to keep our spirits high (pun intended).

Read all about our Launch Event in Brazil @ Hotel Fasano - the premier hotel in Rio de Janeiro!

We received this note from our Brazilian Distributor: Everything was outstanding!  Incredible reviews from the best of the best in Cocktails and Education: 

Rodolpho – widely considered the Cocktail Alchemist and true cocktail sommelier said: "The bloody mary alone makes me want to drink this one instead of my one!” 

Guinness in Nigeria, Zubrowka in Japan, Corona in the United States.  As I travel, I continue to be amazed by stories of household spirit brands that were introduced by passionate, persistent importers.  It defies logic.  Why would Guinness, the cultural icon of Ireland, become a top beer brand in Nigeria, some 3,000 miles away?  Or why is a Polish vodka, Zubrowka, now the “call” brand in trendy bars in top Tokyo hotels?

This cocktail judging event was attended by more than 10,000 consumers. There were 65 different martinis served by every major and minor spirit brand. From Grey Goose to Jack Daniels to Zen Green Tea Liqueur....every brand and spirit company was represented -- it was a major event!